.As fans flock to live stream chats hoping to get noticed by their favourite YouTubers, the chat box quickly loses functionality. In a blink of an eye 100 comments can easily be missed, as chat streams become flickers, and emoji's become the only discernible content. Knowing this is a problem for viewers who want to interact with their favourite creators, YouTube pounced on the opportunity to monetise this demand. Creating 'YouTube Super Chat'.
SuperChat is a plugin made by Jezzerdo4, with the main uses being to edit chat. SuperChat allows you to add players to unlimited groups that each can have a prefix and suffix. It also lets you edit the format of the chat, decide what order the prefix/suffix comes up in per player and even supports colours.
Introducing YouTube Super Chat
Launched in January of 2017, Super Chat gives viewers the ability to pay for their comment to be pinned and highlighted at the top of the live chat.
In order to have their comment pinned viewers
- Select the dollar sign within a live chat
- Click 'send a super chat'
- Select the amount they want to pay
- And confirm by selecting 'buy and send'
- SuperChat is a big chat plugin with lots of features. I'm sorry for my bad english i'm Dutch.
- SuperChat is a plugin that allows you to handle globalmutes, chat delays, chat clears and more!./chat shows you the main admin commands./chatdelay or./cd allows you to set a delay to the chat! (Messages configurable in config)./globalmute or./gmute allows you to mute the chat! Only people with certain permission will bypass it!
- YouTube launches 'Super Chat,' a way for creators to make money from their live streams. YouTube announced a new feature today aimed at helping creators make money while connecting with their.
- Launched in January of 2017, Super Chat gives viewers the ability to pay for their comment to be pinned and highlighted at the top of the live chat. In order to have their comment pinned viewers. Select the dollar sign within a live chat. Click 'send a super chat'. Select the amount they want to pay.
From there, anyone watching the stream will see the comment. They can also see the corresponding payment highlighted at the top of the chat box.
YouTube marketed this as a way for creators and their 'super fans' (fans who are willing to pay for attention) to deepen their relationships and more easily connect.
How Much Do The YouTubers Receive?
Super Chat payments can range between $1 and $500 each. YouTube takes 30% of the revenue, and this isn't considering any apple service fees, tax, MCN cuts or other charges.
How Creators Can Use Super Chat
Larger YouTubers whose fans find it difficult to get attention will likely benefit from this feature the most. Whereas smaller YouTuber's live chats are likely to be less cluttered, so viewers won't find it as difficult to have their normal comment read – reducing the incentive to pay for this feature.
If you are a small YouTuber, that doesn't mean it isn't worth trailing however. There are a few things you could can do to increase your Super Chats and better monetise your live streams.
Promote Your Live Streams
The more people there are watching your live stream in real-time, the more likely you are to receive super chat donations. It's important therefore that you let your audience know about your live stream beforehand. Promote it in videos, let them know on social media, host the live stream at a convenient time for your viewers, and do your best to get the most live viewers you can.
Include A Q&A Section
Give your viewers an incentive to have their comment read by providing them with value back, in this case; in the form of an answer to their question. Ask your viewers for questions during the chat, and ensure that you answer the questions of your super chat users.
Provide Content Incentives
Give your viewers a reason to donate by providing them with an incentive. This could be in the form of a new piece of content, continuing your live stream, or providing content within the live stream that they find valuable. Or it may just be a shout out and thank you to the person who has made the donation.
Critiques Of Super Chat
Live stream chats were originally designed to help foster relationships between creators and their community in an egalitarian way. All viewers were provided the same opportunity to have their message read. The introduction of Super Chat removes this even playing field. Giving viewers who are willing to open their wallets a higher chance of having their voices heard.
.As fans flock to live stream chats hoping to get noticed by their favourite YouTubers, the chat box quickly loses functionality. In a blink of an eye 100 comments can easily be missed, as chat streams become flickers, and emoji's become the only discernible content. Knowing this is a problem for viewers who want to interact with their favourite creators, YouTube pounced on the opportunity to monetise this demand. Creating 'YouTube Super Chat'.
SuperChat is a plugin made by Jezzerdo4, with the main uses being to edit chat. SuperChat allows you to add players to unlimited groups that each can have a prefix and suffix. It also lets you edit the format of the chat, decide what order the prefix/suffix comes up in per player and even supports colours.
Introducing YouTube Super Chat
Launched in January of 2017, Super Chat gives viewers the ability to pay for their comment to be pinned and highlighted at the top of the live chat.
In order to have their comment pinned viewers
- Select the dollar sign within a live chat
- Click 'send a super chat'
- Select the amount they want to pay
- And confirm by selecting 'buy and send'
- SuperChat is a big chat plugin with lots of features. I'm sorry for my bad english i'm Dutch.
- SuperChat is a plugin that allows you to handle globalmutes, chat delays, chat clears and more!./chat shows you the main admin commands./chatdelay or./cd allows you to set a delay to the chat! (Messages configurable in config)./globalmute or./gmute allows you to mute the chat! Only people with certain permission will bypass it!
- YouTube launches 'Super Chat,' a way for creators to make money from their live streams. YouTube announced a new feature today aimed at helping creators make money while connecting with their.
- Launched in January of 2017, Super Chat gives viewers the ability to pay for their comment to be pinned and highlighted at the top of the live chat. In order to have their comment pinned viewers. Select the dollar sign within a live chat. Click 'send a super chat'. Select the amount they want to pay.
From there, anyone watching the stream will see the comment. They can also see the corresponding payment highlighted at the top of the chat box.
YouTube marketed this as a way for creators and their 'super fans' (fans who are willing to pay for attention) to deepen their relationships and more easily connect.
How Much Do The YouTubers Receive?
Super Chat payments can range between $1 and $500 each. YouTube takes 30% of the revenue, and this isn't considering any apple service fees, tax, MCN cuts or other charges.
How Creators Can Use Super Chat
Larger YouTubers whose fans find it difficult to get attention will likely benefit from this feature the most. Whereas smaller YouTuber's live chats are likely to be less cluttered, so viewers won't find it as difficult to have their normal comment read – reducing the incentive to pay for this feature.
If you are a small YouTuber, that doesn't mean it isn't worth trailing however. There are a few things you could can do to increase your Super Chats and better monetise your live streams.
Promote Your Live Streams
The more people there are watching your live stream in real-time, the more likely you are to receive super chat donations. It's important therefore that you let your audience know about your live stream beforehand. Promote it in videos, let them know on social media, host the live stream at a convenient time for your viewers, and do your best to get the most live viewers you can.
Include A Q&A Section
Give your viewers an incentive to have their comment read by providing them with value back, in this case; in the form of an answer to their question. Ask your viewers for questions during the chat, and ensure that you answer the questions of your super chat users.
Provide Content Incentives
Give your viewers a reason to donate by providing them with an incentive. This could be in the form of a new piece of content, continuing your live stream, or providing content within the live stream that they find valuable. Or it may just be a shout out and thank you to the person who has made the donation.
Critiques Of Super Chat
Live stream chats were originally designed to help foster relationships between creators and their community in an egalitarian way. All viewers were provided the same opportunity to have their message read. The introduction of Super Chat removes this even playing field. Giving viewers who are willing to open their wallets a higher chance of having their voices heard.
Smaller YouTubers who are most often in need of the monetary support, likely won't benefit from this feature nearly as much as their larger counterparts. Smaller creators with smaller fan bases will find their livestream chats easier to read and interact with – so viewers will be less likely to donate.
What do you think about YouTube's Super Chat? Have you used it? Let us know your opinions in the comments below.
For the latest authoritative marketing news, trends, and stats on influencer marketing,subscribe to our industry digest newsletter!Why Super Chats May Make YouTube The Ultimate Livestreaming Platform
YouTube's launch of Super Chat is indicative of the growing power of social media content creators, the importance of influencers to a social platform, and the rising popularity of the livestreaming format. With other social livestreaming programs, such as Facebook Live and musical.ly's live.ly, all vying for audiences and content creators, Super Chat is YouTube's statement that it will be taking livestreaming seriously.
This has serious implications for social media influencers and marketers alike, and we go over what content creators and brands can expect from YouTube's newest livestreaming feature.
What Is YouTube Super Chat?
via YouTube's Official Blog
YouTube's newly launched Super Chat is a paid feature aimed to help creators make money on YouTube livestream. Viewers will be able to use real money to have a comment, known as a Super Chat, stand out in a livestream's live chat to get an audience's and an influencer's attention. According to Google's YouTube Super Chat support:
- Super Chats are highlighted with a certain color
- Super Chats are pinned in the ticker for a certain time
- Super Chats have a set maximum message length
- Super Chat comments may remain on top of a chat stream for up to 5 hours
Super Chat highlight color, time pinned to ticker, and message length are variable and dependent on the purchase amount. Super Chats will replace YouTube's Fan Funding feature, a previous tool used by viewers to pay creators.
Viewers can post a Super Chat by accessing a broadcaster's live chat and opting in to send Super Chat. Users can then choose a purchase amount and enter a message. Super Chats will be sent to all viewers in the live chat and will be visible to the content creator. A livestream may end before the time in the ticker of a Super Chat has completed.
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How Super Chat Will Impact YouTube Live & YouTube Influencers
What Is Superchat
YouTube Live and Super Chat will work to foster influencers by enabling them to grow both creatively (by sharing their stories in an increasingly popular livestreaming format) and financially (by being compensated directly from fans' purchases). Direct payment from viewers incentivizes and guides content creators to make the most valuable content for audiences which in turn earns them more viewers. Influencers using Super Chats since its launch have been extremely successful. For example, YouTube star Typical Gamer earned close to $4,000 through Super Chat donations in the span of a 90-minute gaming broadcast (Tubefilter).
In addition to direct and instant pay, content creators will also have more capacity in a livestream to engage with his or her greatest 'super fans.' In turn, content creators and top YouTube stars will stay on YouTube to create original content maintaining the site's relevance. Finally, supporting influencers through livestreaming features will boost YouTube's ability to compete as a livestreaming platform. For example, monetization of live chats is fueling existing YouTube content creators that have established audiences to embrace the livestreaming format. Vlogger Clintus.tv, for instance, dabbles with the idea of a daily livestream replacing his daily vlog videos on YouTube (Tubefilter).
Super Chat is not the only paid engagement feature that is being offered in livestreaming. Providing paid engagement features for users to purchase is becoming an increasingly common practice for social platforms providing livestreaming. For instance, social livestreaming platforms live.ly and Live.me both have paid engagement features for viewers in live commenting that directly compensate and support broadcasters (musical.ly; Live.me). YouTube's adoption of Super Chat was a necessary move to remain competitive with social media platforms seeking original livestreaming content.
Related Post: Facebook Live Vs. live.ly: Which Livestreaming Platform Is Better?
Why Super Chat Will Be Relevant To Influencer Marketing
Super Chat is particularly impactful to marketers because it can act as a new measure of engagement in an influencer marketing campaign. Influencers with thousands of fake followers and subscribers are rampant (less so on video networks as opposed to Instagram), and a paid engagement feature will do well to determine engagement levels. Super Chat can determine how well an influencer engages his or her audience, and how invested and enthusiastic and influencer's audience is. This means that marketers using Super Chat as a metric may be better able to gauge which influencers they should be working with and how much they should be paying an influencer during a campaign.
Even more, with more influencers flocking to YouTube for its livestream application and Super Chat compensation, brands may need to consider sponsoring influencers in a livestreaming format. This means that marketers will need to work more closely with influencers to develop content that best fits and is relevant for real-time cameras and audiences.
Super Chat Live
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What Is Superchat Youtube
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